Nestlé, the Swiss food and beverage manufacturer, had its research team invent a drink that can literally burn fats and help the person reduce weight. They are known to produce fattening foods and beverages, but now, they are working on a beverage that is equivalent to an exercise in a bottle.
The announcement of their project was a result of Nestlé's own internal marketing research that consumers are more geared towards buying foods and beverages with health benefits. As healthy living becomes popular today, products are also swinging towards attaining this goal for increased sales and also, to provide healthier options to consumers.
They employed a team with eight scientists to design and develop a beverage that can stimulate the body's metabolism as the same way that moderate exercise does. This is not the company's endeavor to provide a calorie-burning beverage. In 2007, they teamed up with Coca-Cola to market calorie burning beverage called Enviga.
However, many agencies opposed the said beverage as they find it to have substantial proof and lacking scientific basis. They were resolved to pay a total of $650,000 in fines to settle the predicament and they were charged with false advertisement and promotion. However, with their announcement today, the study for their fat-burning beverage is based on scientific studies. In fact, their animal studies have proven that a certain enzyme can prevent fat accumulation. Findings published in the journal Chemistry and Biology reveal that when stimulating the compound C13 that copies fat-burning effects of exercise, respondents and participants were able to lose weight.
According to the author, Kei Sakamoto from the Nestlé Institute of Health Sciences in Lausanne, Switzerland, "The enzyme can help people who can't tolerate or continue rigorous exercise. Instead of 20 minutes of jogging or 40 minutes of cycling, it may help boost metabolism with moderate exercise like brisk walking."
The researchers are positive on the development of future products that can help people with a sedentary lifestyle. However, they reiterate that no product can replace exercise to promote a healthier body and a way of life.