TRENDING Published February8, 2016 By Megha Kedia

‘Brave Browser’ Promises User Privacy And Faster Internet Browsing, Claims Brendan Eich

(Photo : Bloomberg / Contributor)

JavaScript creator and Mozilla co-founder Brendan Eich has released a beta version of a new browser titled "Brave Browser," which claims to speed up internet browsing by providing privacy.

The new browser promises to run faster than its rivals and shield web users from annoying ads and ad tracking. The browser works on personal computers using Microsoft's Windows operating system or Apple's OS X, as well as on smartphones running Google's Android or Apple's iOS software, reported CNET.

"Brave browsers block everything: initial signalling/analytics scripts that start the programmatic advertising 'dirty pipe,' impression tracking pixels and ad-click confirmation signals," Eich wrote on the Brave site, reported ZDNet.

Eich claimed that his Brave browser comes with a big speed boost as it loads pages two to four times faster than other smartphone browsers and 1.4 times faster than other browsers for personal computers because of the privacy feature.

The browser relies on a private cloud that works to replace existing website ads with the ones that are anonymous and better suited to users.

"By default Brave will insert ads only in a few standard-sized spaces," the maker wrote. "We find those spaces via a cloud robot (so users don't have to suffer, even a few canaries per screen size-profile, with ad delays and battery draining)."

"We will target ads based on browser-side intent signals phrased in a standard vocabulary, and without a persistent user id or highly re-identifiable cookie."

Brave is based on the Google-backed Chromium browser with the source code to company's open source browser and cloud service available on GitHub.

According to Business insider, the company that makes the browser, will take a 15 percent cut of the ad revenue that's generated, 55 percent will go to the publisher, 15 percent to the ad supplier and 15 percent to the user.

With the privacy tackled, Brave will be available on all the major platforms including Windows, OS X, Linux, iOS, and Android with a public launch scheduled for some time later this year.

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