Kendrick Lamar took everyone by storm as he dropped a surprise new album, "Untitled Unmastered," an eight-track LP that included Lamar's mastered versions of his unnamed tracks from several performances, TV guestings and others.
First, his performances on "The Colbert Report" and "The Tonight Show Starring Jimmy Fallon" have already generated a lot of buzz from a lot of fans worldwide. In "Fallon," the rapper said he had a "chamber" of unreleased material that did not become official tracks in his sophomore album.
"I think probably close to 10 songs that I'm in love with that I'll still play and still perform that didn't make the cut," Lamar said.
Secondly, Lamar put the Grammy stage on fire with still an untitled song and it sparked greater interest among fans, one of whom is NBA Superstar Lebron James who took to Twitter his sentiments after Kendrick Lamar's performance.
"Yo @dangerookipawaa after that @kendricklamar Grammy performance, you have to release those untitled tracks asap!!! What's up? Talk to me," James posted on Twitter.
And oddly enough, Lebron James got two things right: a new album from Kendrick Lamar is on the way and that it would be composed of the rapper's unreleased tracks.
That's why in an interview Sports Illustrated, James said that everybody is thanking him for lobbying for Top Dawg Entertainment to drop Kendrick Lamar's new album.
"Yeah, that's what they said. They said to thank me," James told Sports Illustrated. "So, appreciate it. You're welcome."
A few hours after Lamar dropped "Untitled Unmastered," Lebron James posted on Instagram his excitement over the new album.
"King Kendrick! Levitate levitate levitate levitate #EssenceOfItAll #StriveForGreatness #YoungKings," James said on Instagram.
Accordingly, it's not only Lebron James from NBA who's excited over "Untitled Unmastered."
"New Kdot?? Getting that asap!" Jamal Crawford posted on Twitter. And an hour after, he posted another tweet, saying, "Said it way before, will say it again. @kendricklamar is this generations Dre 3000... he gets it."
Chris Paul, Andre Iguodala, DeMar DeRozan, Jerami Grant, Solomon Hill and many more also gave reactions on social media over Kendrick Lamar's "Untitled Unmastered."