Apple's sales in the first quarter of 2017 (October-December 2016) reached record highs thanks to strong sales of iPhone 7, while the US economic media Bloomberg won Apple's new iPhone customers, Said.
Bloomberg reported on Tuesday that Apple sold its new iPhone customers during last year's shopping season.
In a conference call with analysts, Tim COOK, CEO of Apple, said that upgrading existing users to "iPhone 7" was at the same speed as the iPhone 6s, a model a year ago.
However, sales volume for this period increased by about 3.5 million units over the same period last year, suggesting that new iPhone customers were the drivers of growth.
In the first quarter, Apple sold 77.29 million units, up 5% from the same period a year ago (7.48 million units).
He explained that customers' demand for 'iPhone 7 Plus', released last September, was very high.
Bloomberg also said that existing Apple customers are waiting for the new iPhone 8 (tentative name).
In fact, 'iPhone 7' has added waterproof function to its previous model 'iPhone 6s', improved camera performance and battery life, but the design has been rated as 'Minor Update' following the previous model.
The media said that the launch of the iPhone this year will be a major update to the 10th anniversary of the birth of the iPhone. "There is a possibility that existing iPhone users will have their wallets on their next iPhone 8."
"Innovation in the next generation of products will certainly help speed up the upgrade," said Luca Maestri, Apple's chief financial officer.
For the first quarter of this year, Apple posted revenue of $ 78.351 billion, up 3.3 percent from the same period a year earlier, and earnings per share of $ 3.36, exceeding analysts' expectations. Apple 's share price has risen 3.5% since the announcement.
Walt Piecyk BTIG analysts said that Samsung Electronics' smartphone market competition has been weakened due to the discontinuation of 'Galaxy Note 7' in September of last year due to big screen, which may have contributed to Apple's acquisition of new customers .