Amy Schumer and Seth Rogen suit up for Bud Light's Super Bowl ad.
Mashable reported that Bud Light is riding on America's election season hype with its own satirical celebrity-studded campaign. The beer brand released a 30-second teaser last Friday.
Set to debut at the Super Bowl, the ad opened with Seth Rogen and Amy Schumer prepping for something big. The "Trainwreck" star was shown pulling on her pantyhose while the "Neighbors" actor rubbed lotion on his elbow.
The trailer ended with both comedians placing the brand's campaigning pin on their suits and opening two bottles of Bud Light. The ad is set to debut on Super Bowl on Feb. 7.
"This is more than just a Super Bowl ad," Alexander Lambrecht, Bud Light VP, said. "It's a completely new communication of what Bud Light stands for - inclusivity, positivity and fun."
The publication noted that it also featured Bud Light's redesigned packaging, which is set to hit stores in April. The brand's new tagline, "Raise one to right now," will replace "Up for Whatever."
According to Billboard, the teaser is created by ad agency Wieden + Kennedy. Huffington Post commented that given the whopping $5 million cost of advertising for the Super Bowl, "picking the right players to quarterback the ads is important."
In The Wall Street Journal's report, it was revealed that Amy Schumer ranks number 216 out of 3,000 celebrities for "influence." This puts her on the same level with Sean Combs and Kylie Jenner. Also, it was said that three-quarters of consumers know Seth Rogen.
Recently, the "Trainwreck" star was accused of stealing jokes from other comedians. Last week, speculations sparked that Schumer actually stole several jokes from the late Patrice O'Neal and Wendy Liebman, Tammy Pescatelli, and Kathleen Madigan.
She took to Twitter to deny the allegations. "On my life, I have never and would never steal a joke," the actress tweeted.
