Only concern for the Apple might be the iPad.
Business Insider said "Apple's iPad business is in serious shrinkage."
According to Apple's earnings results for the first quarter (January to December last year), iPad sales dropped 19% year-on-year to 13 million units. Sales also fell 22% in the same period.
This is the worst report, considering the year-end peak season, which is the most likely to give a lot of gifts in a year. In particular, the problem is that the iPad business is continuing to decline.
Since Apple launched its first-generation iPad in 2010, the iPad has dominated the tablet market. However, the decline continued from October to December 2013. The number of units sold fell in the 11th quarter (about 3 years) from the previous year until the period from July to September last year.
Especially, the 9.7-inch iPad Pro launched last year is not as successful as expected. This product is a two-in-one type that can separate the keyboard from the display, like Microsoft's SurfaceBook with a keyboard.
Media showed that Apple fans still prefer the existing iPad for the entire display touch. As a result, the average selling price of the iPad dropped.
Average selling price of Mac, iPhone, iPad (picture = 6colors)
Apple plans to ramp up its iPad lineup to three markets this year. The 12.9-inch iPad Pro 2G model (12.9-inch iPad Pro 2), 10-inch 10.5-inch models with thinner edges, and 9.7-inch models are expected to add 10-inch mid-range products.
Meanwhile, Apple sales in the first quarter reached $78.35 billion. It surpassed the market consensus of $ 77.25 billion.
The iPhone 7 released in September last year was popular in North America, Western Europe and Japan and sold 78.29 million units in the first quarter. The most recent quarterly sales volume was more than the market forecast of 77.42 million units. IPhone sales reached $ 54.4 billion. The figure was 5.4 percent higher than last year's $ 51.6 billion.
