To promote health and to prevent diseases which can be caused by high calorie and sugar intake, top United States soda companies have agreed on a healthier option, reducing calorie consumption of customers in the next ten years.
Main companies like Coca Cola, Pepsi and Dr. Pepper all agreed in compliance with the Alliance for a Healthier Generation, to voluntarily promote this agenda in order to fight the alarming increase of obesity rates not only in the country, but worldwide. According to the National Health and Nutrition Examination Survey from 2005 to 2008, males consume an average of 178 kcal of soda or sugar drinks at any given day while females consume 103 kcal. At least half of the United States population consume sugary drinks or sodas at any given day.
"This avenue will help transform beverage consumption in the United States. It takes our efforts to provide consumers with more choices, smaller portions and fewer calories to a new level," says Susan Neely, CEO of American Beverage Association. Smaller options include reducing serving sizes and reducing sugar content of drinks.
Actions are intended to be implemented within ten years. These include making diet drinks and water more visible and near clients while putting sodas at the end of the aisle. Furthermore, they intend to reduce the serving size of sodas. Calorie awareness is also one topic they want to implement by putting advertisements on vending machines, restaurants and retail stores. Lastly, they will impose it by providing sales or discount coupons on purchasing bottled water and diet sodas.
Obesity is one of the most alarming health conditions in the United States because it can lead to many diseases which are fatal. Approximate 1.4 billion people are obese and most of them, do not know the proper ways on how to lose weight and maintain a healthy lifestyle. This agenda is a way to reduce obesity rates and promote healthy living among people.
