Despite the strong competition from Android and Windows, Apple still has a loyal following, even among teens. However, they are less likely to go crazy over the latest Apple product called the Apple Watch.
Piper Jaffray, an investment bank, conducted a survey among teens to indicate their taste for tech. More than 7,000 teens in more than 40 states participated. According to the results, most of them are Apple users. Over 50% are currently using an iPad, as opposed to only 16% for Android tablets. Kindle Fire has the lowest tablet share at 6%. Even Beats by Dr Dre, which is going to be an Apple brand for a cool $3 billion, is getting popularity within this demographic.
However, it's a completely different picture when the subject is about the Apple Watch. This brand-new Apple product is the latest among the slew of fitness wearables in the market. Aside from great phone functionalities like voice calls, the wearable can also keep track of calories burned in running or other exercises. It also measures basic but essential activities such as standing and brisk walking.
The smart match will also be working alongside the HealthKit, the virtual health platform that aims to consolidate health information across different apps and wearables.
Based on the same survey, less than 18% are more than likely to buy Apple's newest smart watch. But there are many possible reasons for this.
First is the huge price tag. Apple Watch is presently retailed at $350, making it one of the most expensive, if not the costliest, fitness wearable slash watch in the market today.
Moreover, only 7% of these teens own a wearable, which may already be an indicator that many of them are not interested or cannot afford getting such type of watch.
The multiple functions of their phones and tablets may also be a hindrance as they can already use these devices for time tracking.
It should also be noted that they conducted the survey late August to September 30. Apple formally launched the watch on September 9. This simply means that those who answered the survey prior to the launch may have not been properly acquainted with the device.
Still, the survey may deliver an important message to Apple: adults are your main buyers.
