There are millions of Instagram users all over the world, and for girls, they have become their favorite go-to app. But based on recent surveys and Rachel Simmons who also co-founds Girls Leadership Institute, they're using it other than sharing photos.
Published in Time magazine on Monday, November 10, the article enumerated other ways girls are using the app. For example, girls have been using Instagram to determine how their friends think of them and how much others like them. In between, they exchange acronyms or codes that they themselves can understand affectionately. BMS (break my scale) is a way of describing their level of likeness to each other while girls also rank themselves in a certain scale, using criteria such as physical features.
Instagram may also be used to determine your sense of popularity especially among your circle of friends. The app allows users to tag as many persons as they can in the photo-even if there's no person in it. For someone who's using Instagram, the more they are tagged, the more they are popular as it only means one thing: they have plenty of friends. Although there's no way to exactly the number of tags a member has, it's enough they get to see themselves pop up frequently.
Girls also get themselves into fights, but they are also using the app mainly as a form of retaliation. You can just imagine how it feels if you see your friends attending an event, and you're not invited. Before, you'll never know. Today you can see the rest of your pals having fun through their pictures. How about untagging or removing you from the photo itself?
The app has also allowed girls to build their own brands and even a completely different persona. Have you ever wondered why Kim Kardashian or Miley Cyrus become incredibly popular after Instagram? Girls, however, are sort of leading double lives: intelligent in the offline, sexy and fun online.
